---

Job Description – SEO Analyst (Search Engine Optimization Analyst)

• SEO Analyst will be responsible for executing the strategies that will contribute to the traffic, brand and search rankings of our end advertisers in North America & APAC. SEO Analyst will focus on 3 key areas: improve keyword position, web traffic improvement & conversion optimization. This role interfaces with internal customers as well as client facing teams based in USA & New Zealand.

  Job Summary:

  
  • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities

  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

  • Conduct competitive analysis, content optimization, meta-tag creation, link development and other SEO related activities

  • Post Blogs received from the Content team as per the agreed timeline with the advertiser

  • Suggest Blog Topics based on keyword research and competitor analysis

  • Monitor and evaluate search results and search performance across the major search channels

  • Rewrite Titles & Meta as well as H Tags placements as per guidelines given by Client Facing Teams

  • Perform a combination of on-page and off-page activities or techniques.

  • Perform Site Audits using Google Analytics and Raven Tool for the book of campaigns assigned

  • Publishing monthly diagnostic reports on site performance, on-page & off-page tasks completed using Google Analytics and Raven Tool

Key Skills:

• • Passion for SEO and Digital Marketing

  • Ability to work as a team player in a target driven work environment meeting deadlines.

  • Good written and verbal English communication skills

  • Proficiency in MS Excel and MS Word will be an added advantage

Key Competencies:

• • Experience with SEO Tools: Google analytics, SEO Moz, Google Webmaster tool, Bing webmaster tool, Screaming Frog, Link analysis tools, competitor analysis tools and keyword research tools.

  • Proven experience in implementing link building strategies

  • Should have basic knowledge in handling HTML/CSS and WordPress websites

  • Aware of google Algos and its regular updates and able to work in sync with google guidelines

  • Experience with website analytics tools like Google Analytics