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Role & Responsibilities:

• • Review the ads, keywords and landing pages and check whether they are in alignment with the focus of the campaign

  • Handle, review, and perform daily account responsibilities associated with Google AdWords,Bing and Company internal platforms for a variety of clients

  • Identify trends and insights to achieve CPL goal benchmarks set in paid search campaigns

  • Troubleshoot issues impacting campaign performance and communicate with customer success manager to clarify and make recommendations accordingly

  • Monitor and administer Company proprietary dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals

  • Ensure that the assigned campaigns are reviewed within the set timeline of 30 days and achieve set quality benchmark

  • Keep pace with search engine and PPC industry trends and developments

  • Maintaining and monitoring Larger Keywords List, Negative Keyword Mining, Bids and Budget and; diagnose the root cause and come up with solutions to improve campaign performance

  • Build rapport with stakeholders; Send across timely & appropriate communication to the onshore teamParticipate in scheduled calls with onshore team and share minutes of meeting promptly

  • Participate in scheduled calls with onshore team and share minutes of meeting promptly

Key Skills

• • Excellent verbal, written and presentation skills

  • Basic MS Word and Excel skills

  • Proven Experience with digital marketing background

  • Demonstrates expertise with third-party and publisher system administration and modification

  • Excellent analytical and project management skills

Key Attributes

• • Analytical and Strategic thinker

  • Ability to prioritize workload and meet targets

  • Very result oriented, creative, resourceful and exceptionally organized

  
  Qualifications & Experience

  • Full Time Bachelor’s degree

  • 1-5 years of experience in Search Engine Marketing/Advertising, any corporate experience